As he releases his new book, PepsiCo’s chief design officer discusses how his career has evolved hand in hand with his human-centred philosophy – and why people shouldn’t dismiss design thinking as a buzzword
We speak to Ryan McGill, founder of Two Degrees Creative, about the problem with recycling symbols on food and drinks packaging – and how design can fix it
Experiential is back with a vengeance, but it’s contending with much higher expectations and a lot less patience. Giant Spoon’s Trevor Guthrie and Love’s Russell Ashdown chat to CR about building more memorable and emotional experiences for brands
The topic for the latest episode of Creativity Sucks!, CR’s new podcast series, is ageism. We invite three industry experts from across design, advertising and marketing to offer their views
Used to help translate the real world into the digital realm, skeuomorphs should be abandoned in Web3 and the metaverse instead be a place where anything goes, says Rick Chant, ECD and co-founder at We Are Pi
Design agency DNCO discusses the role of place, design, brand, and community in the metaverse – and crucially, tries to define what it actually is
The second talk in our free virtual event series tackles the subject of in-house creative teams, and features speakers from Polestar, Lego and Oatly
In 2030, hybrid design studio and think tank Modem will close its doors for good – giving co-founder Bas van de Poel just eight years to figure out how design can shape a better future using technology. But he remains cheerful
We talk to R/GA London’s Rebecca Bezzina about the highs and lows of going fully flexible, and how the agency has created a hybrid and remote working environment that’s helping it to flourish
While big tech has in the past been accused of co-opting spirituality to seduce audiences and staff, emerging tech pioneers are respectfully building positive futures inspired by ancient wisdoms
Rama Gheerawo, the director of the Helen Hamlyn Centre for Design, has published a new book which aims to demonstrate how a different, broader kind of leadership would change the world for the better
Older creatives have bags of experience and the ability to crack a brief like a walnut. So why aren’t studios and agencies hiring and keeping hold of more of them?
The latest talk in our virtual event series explores how branded content can resonate with audiences. Register now to join us on May 17
The new campaign promotes Butterkist’s microwavable popcorn while reminding people it’s the go-to snack for high drama and gossip
Many brands are ditching their well trodden logos in favour of a more abstract approach. Here we unpack this trend and examine whether legibility should be a concern
We look into why briefs are so imperative to get right, the difference between advertising and design briefs, and whether visuals have any place in them
Pentagram partner Jody Hudson-Powell discusses the visual language that is emerging around AI, and the importance of brand when it comes to building trust in the rapidly developing technology
Creative Review’s podcast is back and on a mission to tackle the most thorny questions facing creatives and brands today. In this episode we look at whether rebrands are worth the money
The social media maven and artist discusses the importance of social and content in getting audiences to “believe” in brands, plus how an obsession with sneakers has guided her career
First launched in 2013, Dave Sedgwick’s event uniting Manchester with Barcelona returns this week for its swansong. He discusses the parallels between the two cities and the realities of producing an event alongside the day job
Design consultancy Matter has created a fully recyclable paper redesign of the charity’s symbolic poppy, which previously used plastic
Here, our advertising correspondent breaks down the methodology for creating a great slogan, by examining some of the iconic endlines of the past. But is there really a formula for brilliant creative work?
Bas Korsten, global CCO at Wunderman Thompson, talks about using creativity to challenge people to think outside what they know, and why human ideas are still unmatched by AI
Illustrations and typography enhance the soft drink’s first global brand identity, which aims to bring consistency to its designs around the world
The soft drinks brand has announced a new visual identity ahead of its 125th anniversary later this year
Ben & Jerry’s co-founder Ben Cohen has launched a cannabis brand designed by Pentagram’s Eddie Opara. We speak to them about what the brand stands for
