Does university equip you for life in the creative industry?
Universities and industry are inextricably linked yet serve different purposes – do they need to be more joined up for the creative industry to thrive?
Why we need to promote the creative industry in schools
Key to bringing new, diverse talent into the creative industry is to raise awareness at a school level, where the career opportunities it brings are still too often opaque and misunderstood
Lego celebrates 90th birthday with wide-ranging global campaign
The much-loved brand enters its tenth decade with a series of celebrations across the world, including films featuring stars from Yotam Ottolenghi to Alicia Keys
How should designers address the cost of living crisis?
With a potential global recession on the horizon, brands are facing complex decisions, which will offer both challenges and opportunities for designers, says Design Bridge’s Tom Gilbert
Nike launches futuristic AR experience in China
BBH China led the creation of an immersive digital platform showcasing Nike’s collaborative relationships with Givenchy creative director Matthew M Williams and music artist G-Dragon
Examining Virgil Abloh’s legacy
Following the opening of Figures of Speech, a retrospective of Virgil Abloh’s work at the Brooklyn Museum, curator and collaborator Antwaun Sargent talks about Abloh’s wide-ranging influence on culture
How Habito is making mortgages less hellish
Since 2016, Habito has been on a mission to challenge the typical process of getting a mortgage. We explore how the brand is creating a more enjoyable and entertaining experience for homebuyers
Unravelling the D2C brand boom
As the direct-to-consumer market’s rapid growth shows no signs of slowing down, we examine what role creativity plays in building a successful D2C brand
Brick by brick: Behind the scenes at Lego
From canny collaborations to a deep understanding of how kids interact digitally, Lego has evolved from a physical toy brand to an entertainment juggernaut – all while keeping the humble brick at the heart of what it does
UAL Awarding Body
Provocative questions to inspire the next generation
A simple prompt can be all it takes to overcome creative block and provoke a new way of thinking
How Chilly’s is evolving into a lifestyle brand
The elegant design of Chilly’s has led the way in the reusable bottles sector. While its growth has been organic so far, it is now using new marketing techniques to expand
Why design is central to building better brands
A new McKinsey reports shows that placing designers at the heart of businesses enhances growth. But to truly work, designers might need to let go of some long-established habits
Why Creativity Matters: How to get creative with branded content
The latest talk in our virtual event series explores how branded content can resonate with audiences. Register now to join us on May 17
Butterkist brings giant microwaves to billboards across the UK
The new campaign promotes Butterkist’s microwavable popcorn while reminding people it’s the go-to snack for high drama and gossip
The rise of abstract logos
Many brands are ditching their well trodden logos in favour of a more abstract approach. Here we unpack this trend and examine whether legibility should be a concern
The art of writing a brief
We look into why briefs are so imperative to get right, the difference between advertising and design briefs, and whether visuals have any place in them
Why branding will be vital in the AI race
Pentagram partner Jody Hudson-Powell discusses the visual language that is emerging around AI, and the importance of brand when it comes to building trust in the rapidly developing technology
Creativity Sucks! returns for a new series
Creative Review’s podcast is back and on a mission to tackle the most thorny questions facing creatives and brands today. In this episode we look at whether rebrands are worth the money
Titi Finlay on social, storytelling and sneaker culture
The social media maven and artist discusses the importance of social and content in getting audiences to “believe” in brands, plus how an obsession with sneakers has guided her career
Manchester’s love letter to the Barcelona design scene
First launched in 2013, Dave Sedgwick’s event uniting Manchester with Barcelona returns this week for its swansong. He discusses the parallels between the two cities and the realities of producing an event alongside the day job
Royal British Legion reveals plastic-free poppy design
Design consultancy Matter has created a fully recyclable paper redesign of the charity’s symbolic poppy, which previously used plastic
How to write a great advertising slogan
Here, our advertising correspondent breaks down the methodology for creating a great slogan, by examining some of the iconic endlines of the past. But is there really a formula for brilliant creative work?
How creativity can help demystify unfamiliar concepts
Bas Korsten, global CCO at Wunderman Thompson, talks about using creativity to challenge people to think outside what they know, and why human ideas are still unmatched by AI
Fanta unveils bubbly global branding
Illustrations and typography enhance the soft drink’s first global brand identity, which aims to bring consistency to its designs around the world
Pepsi reveals new branding that nods to its past
The soft drinks brand has announced a new visual identity ahead of its 125th anniversary later this year
Pentagram creates identity for cannabis brand Ben’s Best Blnz
Ben & Jerry’s co-founder Ben Cohen has launched a cannabis brand designed by Pentagram’s Eddie Opara. We speak to them about what the brand stands for
