How can brands weather inflation?
Siegel+Gale strategy director Patrick Kampff shares his ‘four A’ guide to getting through inflation – and discusses why empathy and emotion is critical for brands to survive the economic crisis
Cannes Lions 2022 Grand Prix winners round up (and a few reflections)
The first Cannes Lions festival since 2019 has drawn to a close. Want to find out who won the Grand Prix awards this year? Well you’ve come to the right place
D&AD awards five coveted Black Pencils in its 2022 ceremony
Projects for charities Change The Ref and Frontline19, as well as Samsung and Google, were the big winners at this year’s event
The apps fighting food waste
In the face of both climate and financial crises, we look at how companies are harnessing technology to reduce the staggering amount of food that gets thrown away, and whether tech alone is the answer
Inside the epic design challenge of the Elizabeth line
Over 30 years in the making, London’s new Elizabeth line is a herculean feat of engineering, architecture and, of course, design. We speak to TfL’s head of design, Jon Hunter, about how it will change the face of transport in London and beyond
Falmouth University
Why our future depends on creativity
In recent years, arts education has been underfunded and under-prioritised – but creativity is vital for our society’s survival
How experience design made me a better creative leader
Now head of experiential design at R/GA London, Zoha Zoya’s career has been a rollercoaster of job titles as tech and UX have become more and more central to brands and organisations. Here she reflects on what she’s learnt along the way
Figma
Designers and developers: how to collaborate and conquer
Strong communication is vital for any great collaboration, but it can sometimes feel like developers and designers are speaking different languages – here’s how to bridge the gap
How School injects humanity into digital spaces
The New York-based creative studio School aims to spark curiosity, joy and interaction in its designs. But none of it is frivolous, its founders explain
Why pet food is having a design moment
In the past decade the pet food market has transformed: traditional kibble is out in the cold and a new breed of innovative, design-friendly brands represent our evolving relationship with our furry friends
The unseen future of beauty
Lauren Bowker has been pushing the boundaries of materials for almost two decades, surprising and delighting audiences as she goes. Now, she’s turning her attention to the notoriously slow-moving beauty industry with her first direct-to-consumer brand
Join our webinar on digital product design
For this Creative Review webinar, in partnership with Figma, we will be joined by panellists from Koto and Made By Many, who will delve into the question of why brands should be making better digital products
Why Creativity Matters: How to get creative with branded content
The latest talk in our virtual event series explores how branded content can resonate with audiences. Register now to join us on May 17
Butterkist brings giant microwaves to billboards across the UK
The new campaign promotes Butterkist’s microwavable popcorn while reminding people it’s the go-to snack for high drama and gossip
The rise of abstract logos
Many brands are ditching their well trodden logos in favour of a more abstract approach. Here we unpack this trend and examine whether legibility should be a concern
The art of writing a brief
We look into why briefs are so imperative to get right, the difference between advertising and design briefs, and whether visuals have any place in them
Why branding will be vital in the AI race
Pentagram partner Jody Hudson-Powell discusses the visual language that is emerging around AI, and the importance of brand when it comes to building trust in the rapidly developing technology
Creativity Sucks! returns for a new series
Creative Review’s podcast is back and on a mission to tackle the most thorny questions facing creatives and brands today. In this episode we look at whether rebrands are worth the money
Titi Finlay on social, storytelling and sneaker culture
The social media maven and artist discusses the importance of social and content in getting audiences to “believe” in brands, plus how an obsession with sneakers has guided her career
Manchester’s love letter to the Barcelona design scene
First launched in 2013, Dave Sedgwick’s event uniting Manchester with Barcelona returns this week for its swansong. He discusses the parallels between the two cities and the realities of producing an event alongside the day job
Royal British Legion reveals plastic-free poppy design
Design consultancy Matter has created a fully recyclable paper redesign of the charity’s symbolic poppy, which previously used plastic
How to write a great advertising slogan
Here, our advertising correspondent breaks down the methodology for creating a great slogan, by examining some of the iconic endlines of the past. But is there really a formula for brilliant creative work?
How creativity can help demystify unfamiliar concepts
Bas Korsten, global CCO at Wunderman Thompson, talks about using creativity to challenge people to think outside what they know, and why human ideas are still unmatched by AI
Fanta unveils bubbly global branding
Illustrations and typography enhance the soft drink’s first global brand identity, which aims to bring consistency to its designs around the world
Pepsi reveals new branding that nods to its past
The soft drinks brand has announced a new visual identity ahead of its 125th anniversary later this year
Pentagram creates identity for cannabis brand Ben’s Best Blnz
Ben & Jerry’s co-founder Ben Cohen has launched a cannabis brand designed by Pentagram’s Eddie Opara. We speak to them about what the brand stands for
