Creative Review launches new virtual talk series
Why Creativity Matters is free to attend and will take place live from September-December. It will look at how brands and businesses can use creativity and design to survive our changing times
The Leaders Issue of Creative Review is out now!
Expectations are high for today’s creative leaders, who need to offer hope, joy, and a passionate vision to guide us through our changing times. Happily, there is plenty of all this on offer from the people we speak to for this issue
Bridging the Gap
In this new report, we shine a light on some under-acknowledged gaps in the creative industries and examine how these might be closed
Figma
Why businesses should be led by designers
At an executive level, design thinking can transform an organisation from the inside – and this kind of cultural shift may prove vital for many brands’ survival
TikTok
How brands can be authentic on TikTok
Insider advice from Burberry, Rimmel and Duolingo to thrive in TikTok’s world of democratised creativity
ART.art
Build your personal brand online
A strong digital presence is increasingly vital for any successful artist – and it starts with the right name
Brands & Creativity
In this special report we look at eight brands that are leading the way with creativity and design, and examine the trends that are important for brands right now
Peerspace
Source the perfect shoot location
Insights and advice to give your next campaign shoot the wow factor
UAL Awarding Body
Provocative questions to inspire the next generation
A simple prompt can be all it takes to overcome creative block and provoke a new way of thinking
Playbook
Discover the joy of being organised as a creative
The creative process may be messy by nature, but these three rules will help even the most unorganised creative keep everything in its right place – so you can reduce stress and be more productive
The Brands Issue of Creative Review is out now!
The latest issue of CR is devoted to great creative brands. We’ve profiled eight brands that have had a particular impact over the last year, and look at what brands should be thinking about today to make a mark
Graduates, we want to see your work!
We’re taking submissions for our showcase of the best graduate creative work of 2022. Send us your work by July 11 to be in with a chance of being featured on Creative Review
Why Creativity Matters: How to get creative with branded content
The latest talk in our virtual event series explores how branded content can resonate with audiences. Register now to join us on May 17
Butterkist brings giant microwaves to billboards across the UK
The new campaign promotes Butterkist’s microwavable popcorn while reminding people it’s the go-to snack for high drama and gossip
The rise of abstract logos
Many brands are ditching their well trodden logos in favour of a more abstract approach. Here we unpack this trend and examine whether legibility should be a concern
The art of writing a brief
We look into why briefs are so imperative to get right, the difference between advertising and design briefs, and whether visuals have any place in them
Why branding will be vital in the AI race
Pentagram partner Jody Hudson-Powell discusses the visual language that is emerging around AI, and the importance of brand when it comes to building trust in the rapidly developing technology
Creativity Sucks! returns for a new series
Creative Review’s podcast is back and on a mission to tackle the most thorny questions facing creatives and brands today. In this episode we look at whether rebrands are worth the money
Titi Finlay on social, storytelling and sneaker culture
The social media maven and artist discusses the importance of social and content in getting audiences to “believe” in brands, plus how an obsession with sneakers has guided her career
Manchester’s love letter to the Barcelona design scene
First launched in 2013, Dave Sedgwick’s event uniting Manchester with Barcelona returns this week for its swansong. He discusses the parallels between the two cities and the realities of producing an event alongside the day job
Royal British Legion reveals plastic-free poppy design
Design consultancy Matter has created a fully recyclable paper redesign of the charity’s symbolic poppy, which previously used plastic
How to write a great advertising slogan
Here, our advertising correspondent breaks down the methodology for creating a great slogan, by examining some of the iconic endlines of the past. But is there really a formula for brilliant creative work?
How creativity can help demystify unfamiliar concepts
Bas Korsten, global CCO at Wunderman Thompson, talks about using creativity to challenge people to think outside what they know, and why human ideas are still unmatched by AI
Fanta unveils bubbly global branding
Illustrations and typography enhance the soft drink’s first global brand identity, which aims to bring consistency to its designs around the world
Pepsi reveals new branding that nods to its past
The soft drinks brand has announced a new visual identity ahead of its 125th anniversary later this year
Pentagram creates identity for cannabis brand Ben’s Best Blnz
Ben & Jerry’s co-founder Ben Cohen has launched a cannabis brand designed by Pentagram’s Eddie Opara. We speak to them about what the brand stands for
