Logo lessons from Tom Geismar
What does it take to design a symbol that lasts for 60 years, and should all designers go back to the drawing board? CR catches up with esteemed graphic designer and logo legend Tom Geismar
Do companies need to get more creative with how they work?
Evidence suggests that adopting inventive, individual styles of working can aid creative thinking, yet agencies and studios remain conservative in their approach
Remembering George Lois
George Lois – legendary art director, ad man, and creative whirlwind – has died aged 91. In this interview from 2012, he reflected on his life and work, including creating the I Want My MTV slogan, and interactions with the likes of Bob Dylan and Muhammad Ali
How to keep great ideas alive – even when the client says no
A firm “no thanks” from a client can seem like the end of the road for your brilliant idea. But not necessarily, says Wunderman Thompson CCO Daniel Bonner
On client work vs personal work
Though working for commercial clients can be a fulfilling and lucrative path for creatives today, balancing this alongside personal projects benefits everyone, says Ravi Amaratunga Hitchcock
What marketers really want from agencies
A survey of 500 CMOs by Dentsu Creative will make salutary reading for agencies, but also reveals how central creativity and design are to business, says Patricia McDonald, chief strategy director at Dentsu Creative
Why Creativity Matters: The role of purpose for brands
The third talk in our free virtual event series looks at purpose, examining the role it plays in shaping brands and their marketing, and how it can be used to attract audiences
Interview anthology End of Nowhere is ideas fuel for creatives
Creative agency Wongdoody has designed and published the platform, which features 20 different creatives who “know about creating things amidst suffering and strange times”
How to sell your agency
The ad agency Creature London was recently acquired by Dutch group Candid. Here, CEO Dan Cullen-Shute gives a frank, funny and insightful account of what the team at the agency learned during the process
What constitutes success?
We are hardwired to seek success in our careers, but what does it actually look like, and by what measure do you define it in your work?
When is the right time to rebrand?
One of the toughest questions for everyone responsible for ‘the brand’, deciding when to rebrand is a delicate balancing act, says Coley Porter Bell ECD James Ramsden
Why Creativity Matters: How to build a successful in-house team
The second talk in our free virtual event series tackles the subject of in-house creative teams, and features speakers from Polestar, Lego and Oatly
Why Creativity Matters: How to get creative with branded content
The latest talk in our virtual event series explores how branded content can resonate with audiences. Register now to join us on May 17
Butterkist brings giant microwaves to billboards across the UK
The new campaign promotes Butterkist’s microwavable popcorn while reminding people it’s the go-to snack for high drama and gossip
The rise of abstract logos
Many brands are ditching their well trodden logos in favour of a more abstract approach. Here we unpack this trend and examine whether legibility should be a concern
The art of writing a brief
We look into why briefs are so imperative to get right, the difference between advertising and design briefs, and whether visuals have any place in them
Why branding will be vital in the AI race
Pentagram partner Jody Hudson-Powell discusses the visual language that is emerging around AI, and the importance of brand when it comes to building trust in the rapidly developing technology
Creativity Sucks! returns for a new series
Creative Review’s podcast is back and on a mission to tackle the most thorny questions facing creatives and brands today. In this episode we look at whether rebrands are worth the money
Titi Finlay on social, storytelling and sneaker culture
The social media maven and artist discusses the importance of social and content in getting audiences to “believe” in brands, plus how an obsession with sneakers has guided her career
Manchester’s love letter to the Barcelona design scene
First launched in 2013, Dave Sedgwick’s event uniting Manchester with Barcelona returns this week for its swansong. He discusses the parallels between the two cities and the realities of producing an event alongside the day job
Royal British Legion reveals plastic-free poppy design
Design consultancy Matter has created a fully recyclable paper redesign of the charity’s symbolic poppy, which previously used plastic
How to write a great advertising slogan
Here, our advertising correspondent breaks down the methodology for creating a great slogan, by examining some of the iconic endlines of the past. But is there really a formula for brilliant creative work?
How creativity can help demystify unfamiliar concepts
Bas Korsten, global CCO at Wunderman Thompson, talks about using creativity to challenge people to think outside what they know, and why human ideas are still unmatched by AI
Fanta unveils bubbly global branding
Illustrations and typography enhance the soft drink’s first global brand identity, which aims to bring consistency to its designs around the world
Pepsi reveals new branding that nods to its past
The soft drinks brand has announced a new visual identity ahead of its 125th anniversary later this year
Pentagram creates identity for cannabis brand Ben’s Best Blnz
Ben & Jerry’s co-founder Ben Cohen has launched a cannabis brand designed by Pentagram’s Eddie Opara. We speak to them about what the brand stands for
