Minute Maid launches feel-good global identity
The juice brand is focusing on wellbeing and pleasure as it launches a global brand strategy and identity for the first time
Digital and hand-drawn elements collide in Nobell’s identity
The plant-based food brand has launched a new identity and website, which feature cartoonish illustrations and graphics inspired by computer games
Panzón’s branding leans into the visual culture of Mexico City
Saint Urbain’s identity for the Brooklyn mezcal bar and restaurant is inspired by the distinctive street art and signage found throughout the Mexican capital
How creativity can help demystify unfamiliar concepts
Bas Korsten, global CCO at Wunderman Thompson, talks about using creativity to challenge people to think outside what they know, and why human ideas are still unmatched by AI
A fashion-forward new look for Stella Artois
We hear from the brand’s long-time collaborator JKR about why they leant into both high and low culture when bringing its new brand world to life
Pepsi reveals new branding that nods to its past
The soft drinks brand has announced a new visual identity ahead of its 125th anniversary later this year
Strongbow’s rebrand signals a new chapter
CR speaks to Otherway founder Jono Holt about his team’s work on the cider brand’s redesign, which sees the gold and black palette replaced after 60 years
Quentin Blake creates feathery illustrations of Macbeth for whisky range
The illustrator has reinterpreted the characters in the Shakespearean tragedy as birds, which appear on the bottles of a new whisky collection themed around the play
7UP doubles down on zingy palette in new design identity
The brand’s new identity was designed by PepsiCo’s in-house team as part of its new ‘UPliftment’ brand strategy
The Gourmand’s new book explores the cultural influence of the egg
The food and drink journal’s debut publishing venture provides a cracking insight into the culinary and cultural history of the most ubiquitous of household ingredients
Design and the cost of living crisis
While Britain grapples with recession and a cost of living crisis, we examine how design and communication can spotlight helpful resources to struggling households and activate political change
How illustration could be food branding’s tastiest ingredient
Splashed across packaging or animated on social, food brands’ use of playful, abstract illustration makes a welcome change from glistening ‘food porn’ photography
Why food brands need to get playful with digital
Forget pink dining rooms; digital is the creative frontier for restaurants and food businesses, and according to Hato’s Ken Kirton, there’s plenty of fun to be had
How creativity is helping small food businesses to survive
Politicians, developers and the pandemic are driving food stalls, markets and other small businesses to the brink. We look at how creatives are protecting and uplifting them
How London’s Asian food scene is using design to stand out
After living in the UK for more than 20 years, Filipino-born, CPB London head of design June Frangue has observed how ESEA London restaurants have embraced mouth-watering designs in recent years. Here he picks eight of his favourites
A psychedelic identity for Jamie Oliver’s pasta brand
The TV chef’s new home-delivery range has been brought to life with branding that emphasises the array of patterns found in pasta dishes
Is Gen Z turning away from booze, and what can brands do?
With younger generations taking a different approach to drinking, brands are having to rethink what they’re selling, and how they’re selling it
How Liquid Death made canned water cool
It looks like an energy drink and behaves like a beer, but it’s actually just mountain water. Here’s how Liquid Death built a cult-like following with its heavy metal branding
How food and drinks labels are fuelling waste
We speak to Ryan McGill, founder of Two Degrees Creative, about the problem with recycling symbols on food and drinks packaging – and how design can fix it
How vegan brands found their sense of humour
As plant-based brands have boomed, the way they’re branded and advertised has shifted from worthy to funny, sassy, and slightly surreal
Mob is on a mission to get people cooking
We speak to the media brand’s founder, Ben Lebus, about how its no frills approach to food is inspiring a new generation to get in the kitchen
Tabasco unveils a spicy new visual identity
The beloved hot sauce has been given a unified look by New York agency Mrs&Mr, which draws on its distinctive bottle shape and diamond logo
An oral history of Percy Pig
As M&S’ famous character turns 30, we speak to his original creators and the brand team about how he went from a humble sweet to a cultural institution
Is the food world loosening up?
We look at how photography, design and storytelling are helping food brands and restaurants come back down to earth, with insights from New York magazine photo editor Megan Paetzhold and Otherway founder Jono Holt