Satirical baby books criticise US federal paid leave policy
Created by Mother LA, the books use dark humour to imagine what life is like for a newborn without parents around to care for it
How Wieden+Kennedy became the first B Corp ad agency network
Part of a move towards creating a more sustainable business, CR speaks to the company about the challenges that come with achieving certification and how it’s adapting its practices
What’s next for 3D billboards?
We’ve recently seen a glut of exciting billboards demonstrate the magic of 3D. Here, Thomas Valente, ECD of Inertia Studios, examines how creatives can help move the medium beyond a gimmick
Why Creativity Matters: How to get creative with branded content
The latest talk in our virtual event series explores how branded content can resonate with audiences. Register now to join us on May 17
Love is pain in Sheba’s latest ads
The new campaign demonstrates the lengths that cat lovers will go to for their pets, even to the point of discomfort
Butterkist brings giant microwaves to billboards across the UK
The new campaign promotes Butterkist’s microwavable popcorn while reminding people it’s the go-to snack for high drama and gossip
Bring out the glam, says BBC’s new Eurovision ad
The countdown to Eurovision begins with a new BBC spot, which celebrates the lengths people go to for an epic watch party
The art of writing a brief
We look into why briefs are so imperative to get right, the difference between advertising and design briefs, and whether visuals have any place in them
Creativity Sucks! returns for a new series
Creative Review’s podcast is back and on a mission to tackle the most thorny questions facing creatives and brands today. In this episode we look at whether rebrands are worth the money
The New York Times’ ads take us down the rabbit hole
The newspaper’s new brand campaign illuminates the unexpected connections between stories and the way we navigate the internet today
Sam Walker directs gravity-defying spot for Formula E
The brand has teamed up again with Uncommon Creative Studio for the new season’s campaign. Here Walker takes us through how they created this mind-bendingly ambitious film
Why do we all use the same buzzwords?
When talking about creative people and work, we often use stock phrases and words to describe things. So how do we make sure our ‘blue sky thinking’ is understood?
Why brands are embracing the language of Gen Z
Brands both large and small are leaning into a more subversive tone of voice to appeal to Gen Z audiences. But does the trend suggest we need to rethink our obsession with age demographics altogether?
The serious business of wordplay
The power of puns is all too often overlooked in advertising, argues We Are Pi ECD Rick Chant, who points out that they can be political as well as amusing
A new book revisits the 1960s ‘stoner-art canon’
Heads Together documents the presence of stoner imagery and its role in countercultural publishing during the 1960s
Will your child grow up to be a Marmite lover or hater?
The quirky new campaign uses ultrasound scans to decipher whether unborn babies will go on to be Marmite lovers or haters