CR’s pick of the most creative advertising work, plus stories from the ad industry

Call of Duty 3D billboard

What’s next for 3D billboards?

We’ve recently seen a glut of exciting billboards demonstrate the magic of 3D. Here, Thomas Valente, ECD of Inertia Studios, examines how creatives can help move the medium beyond a gimmick

The art of writing a brief

We look into why briefs are so imperative to get right, the difference between advertising and design briefs, and whether visuals have any place in them