Creative Leadership

Practical advice on the challenges of running a creative team


Image shows a CGI lion with green eyes looming over a person created by Creature London

How to sell your agency

The ad agency Creature London was recently acquired by Dutch group Candid. Here, CEO Dan Cullen-Shute gives a frank, funny and insightful account of what the team at the agency learned during the process

Ideas for people who hate advertising

Pancho Cassis, the global CCO of ad agency David, is known for campaigns that surprise and subvert expectations. He talks to us about getting the best out of his teams and why he advocates for cautious growth

Why we need more creatives in the C-Suite

Are creatives the missing piece of the executive puzzle? We talk to David Droga about his first year as CEO and creative chairman of Accenture Song and explore why creative leaders should be installed at the top table

Netflix’s signature opening 'Tudum' sound, remixed for its tenth birthday in Brazil, by AKQA

How CEOs make an agency creative

We chat to CEOs Chris Kay at Saatchi & Saatchi and Ajaz Ahmed at AKQA about what it means to drive forward creativity at top agencies — and how they balance that with the ‘business’ side  

Heap,Of,Dollar,Bills,Isolated,On,White,Background,With,Place Shutterstock

Are copyright battles destroying creativity?

In an industry where people are often badly paid, it’s important to protect the ownership of creative work and ideas. But is this leading to a litigious culture that will ultimately suppress creativity? Richard Holman examines both sides of the question