Wowchi’s visual identity packs a punch
Joyful illustrations and chunky typography come together in the design identity for the mochi ice cream brand
A nose-to-tail identity for dog treat brand NAW
Robot Food created the branding for NAW, which breaks away from the crowd with dog treats that are unashamedly “gross”
As Printworks closes, The Grand Press reveals branding in its wake
The London-based workspace hub, which was a clubbing destination until recently, has revealed a brand identity that links to the building’s industrial and cultural legacies
How Picnic’s own brand label revolutionises the food shop
The tech-focused supermarket brand has collaborated with design consultancy Big Fish on its own brand goods. Here we talk to the agency about the process
Minute Maid launches feel-good global identity
The juice brand is focusing on wellbeing and pleasure as it launches a global brand strategy and identity for the first time
Identity Works carves out a new identity for knife brand Morakniv
The identity and packaging design for the 130-year-old brand draws on the traditions and geography of its Swedish birthplace
The rise of abstract logos
Many brands are ditching their well trodden logos in favour of a more abstract approach. Here we unpack this trend and examine whether legibility should be a concern
The art of writing a brief
We look into why briefs are so imperative to get right, the difference between advertising and design briefs, and whether visuals have any place in them
Why branding will be vital in the AI race
Pentagram partner Jody Hudson-Powell discusses the visual language that is emerging around AI, and the importance of brand when it comes to building trust in the rapidly developing technology
Creativity Sucks! returns for a new series
Creative Review’s podcast is back and on a mission to tackle the most thorny questions facing creatives and brands today. In this episode we look at whether rebrands are worth the money
Why do we all use the same buzzwords?
When talking about creative people and work, we often use stock phrases and words to describe things. So how do we make sure our ‘blue sky thinking’ is understood?
André Felipe and Flavia Menezes’ ode to the typographic poster
Typo/graphic posters is an archive of nearly 9,000 posters from 42 countries. Here founder André Felipe talks about what the project has meant to him