Emma Tucker

Emma is deputy editor at Creative Review, writing news stories and features with an interest in branding, gaming, pop culture, type and technology. She joined CR in 2018 as senior writer, having worked at Dezeen and Eye on Design

The return of the serif

After taking an extended sabbatical from the world of branding, serif typefaces are suddenly back in favour. We speak to type designer Lynne Yun and F37 founder Rick Banks about what that means

What is studio culture and why does it matter?

DesignStudio’s Elise Santangelo-Rous balances her role as ECD with a responsibility for improving and adapting its creative culture. She tells CR why that’s so important, and how people’s expectations are changing how the business works

Creativity vs culture wars

Art, design, and advertising are critical for bringing new narratives into our understanding of history, and helping us confront and accept the difficult parts of our past

How much do you earn?

Every single person at How&How knows what their colleagues are being paid, from the most junior designer to the studio’s owners. The branding studio’s co-founder Cat How discusses the pros and cons of total salary transparency