What’s next for 3D billboards?
We’ve recently seen a glut of exciting billboards demonstrate the magic of 3D. Here, Thomas Valente, ECD of Inertia Studios, examines how creatives can help move the medium beyond a gimmick
Why UX writers need to be chameleons
As UX writing continues to grow, we hear from Foolproof’s Jennifer Thompson about whether long-form ever works when writing for an interface, how UX writers can satisfy accessibility criteria, and how language feeds into dark UX
Why branding will be vital in the AI race
Pentagram partner Jody Hudson-Powell discusses the visual language that is emerging around AI, and the importance of brand when it comes to building trust in the rapidly developing technology
Why brands are embracing the language of Gen Z
Brands both large and small are leaning into a more subversive tone of voice to appeal to Gen Z audiences. But does the trend suggest we need to rethink our obsession with age demographics altogether?
Filip Ćustić on the tension between art and commerce
The artist has collaborated with brands and created visuals for musicians including Rosalía and Lil Nas X alongside his multidisciplinary practice. Here, he discusses why creative freedom is vital when it comes to commercial work
Manchester’s love letter to the Barcelona design scene
First launched in 2013, Dave Sedgwick’s event uniting Manchester with Barcelona returns this week for its swansong. He discusses the parallels between the two cities and the realities of producing an event alongside the day job
Digital and hand-drawn elements collide in Nobell’s identity
The plant-based food brand has launched a new identity and website, which feature cartoonish illustrations and graphics inspired by computer games
Maisie Cousins and Lucy Hardcastle’s new series finds beauty in decay
On display at Mother London, Spora highlights the natural world’s continuous state of decay and growth through a series of animated visuals
Eva Cremers is growing up – and so is her work
Much of Eva Cremers’ career so far has been spent building fun 3D worlds for kid’s brands. Here, she discusses why she’s determined to keep challenging perceptions and pushing the boundaries of her practice
Wang & Söderström on the possibilities of digital
The Copenhagen-based duo discuss their continued exploration of digital technologies and their relationship with the natural world
What brands can learn from immersive art
As brands seek out new ways to connect with consumers IRL, we explore what they can learn from the recent spate of immersive art shows – and why people will always yearn for communal experiences
How the visual identity for Offf Festival came to life
As the festival returns to Barcelona, we speak to some of the creatives behind this year’s identity about why they opted to hero the humblest of 3D forms: the cube
Aliina Kauranne’s digital art is rooted in retrofuturism
Since switching from a “sensible” graphic design degree to teaching herself 3D, the digital artist’s 90s-inspired aesthetic has caught the attention of everyone from Samsung to Nike
Gen X: The Lost Generation?
As Gen X arrives squarely into middle age, it continues to be outwardly ignored by brands, despite its wealth and cultural savvy. We examine why
McDonald’s hijacks phone wallpapers for donation drive
Leo Burnett Taiwan developed an initiative that turns smartphone payments into an opportunity to raise funds for the Ronald McDonald House Charities
Inside Food: a new agency for a complex world
Iain Tait, Nick Farnhill and Richard Turley’s latest venture, Food, was born out of a desire to mess around in the unknown. Here, they discuss what the agency of the future could look like