How dyslexia-friendly fonts are rewriting the book
We talk to the team behind Lexend, a typeface that is making reading easier for those with dyslexia, and explore whether all fonts should be designed with accessibility in mind
Why branding will be vital in the AI race
Pentagram partner Jody Hudson-Powell discusses the visual language that is emerging around AI, and the importance of brand when it comes to building trust in the rapidly developing technology
Why brands are embracing the language of Gen Z
Brands both large and small are leaning into a more subversive tone of voice to appeal to Gen Z audiences. But does the trend suggest we need to rethink our obsession with age demographics altogether?
Filip Ćustić on the tension between art and commerce
The artist has collaborated with brands and created visuals for musicians including Rosalía and Lil Nas X alongside his multidisciplinary practice. Here, he discusses why creative freedom is vital when it comes to commercial work
How creativity can help demystify unfamiliar concepts
Bas Korsten, global CCO at Wunderman Thompson, talks about using creativity to challenge people to think outside what they know, and why human ideas are still unmatched by AI
Jungle and WeTransfer are reimagining the album campaign
We speak to WeTransfer creative director Matt Skibiak about collaborating on Jungle’s new visual album, and how the experience fed into its own brand campaign which peeks behind the curtain of the creative process
Wang & Söderström on the possibilities of digital
The Copenhagen-based duo discuss their continued exploration of digital technologies and their relationship with the natural world
How to build a better relationship with your notifications
Does technology need to spend so much time pestering us for attention? We discuss whether design can create a better, calmer relationship with our devices and their notifications
Dyslexia: one of the creative industry’s greatest hidden assets
Rather than a setback, dyslexia can be a super power in an industry where creative and visual thinking are vital, says FutureDeluxe’s James Callahan
Inside Food: a new agency for a complex world
Iain Tait, Nick Farnhill and Richard Turley’s latest venture, Food, was born out of a desire to mess around in the unknown. Here, they discuss what the agency of the future could look like
How the internet changed visual culture
Omar Kholeif’s new book charts the rise of networked culture and its relationship with creativity. We hear from the writer and curator about the biggest turning points and what ‘internet art’ really means
Did marketing kill the metaverse?
After 18 months of hype, particularly in the world of advertising, we’re still not much clearer on what the metaverse will turn out to be. But, says Wunderman Thompson’s Emma Chiu, that doesn’t mean we should count it out
Why Creativity Matters: How to get creative with branded content
The latest talk in our virtual event series explores how branded content can resonate with audiences. Register now to join us on May 17
Butterkist brings giant microwaves to billboards across the UK
The new campaign promotes Butterkist’s microwavable popcorn while reminding people it’s the go-to snack for high drama and gossip
The rise of abstract logos
Many brands are ditching their well trodden logos in favour of a more abstract approach. Here we unpack this trend and examine whether legibility should be a concern
The art of writing a brief
We look into why briefs are so imperative to get right, the difference between advertising and design briefs, and whether visuals have any place in them
Why branding will be vital in the AI race
Pentagram partner Jody Hudson-Powell discusses the visual language that is emerging around AI, and the importance of brand when it comes to building trust in the rapidly developing technology
Creativity Sucks! returns for a new series
Creative Review’s podcast is back and on a mission to tackle the most thorny questions facing creatives and brands today. In this episode we look at whether rebrands are worth the money
Titi Finlay on social, storytelling and sneaker culture
The social media maven and artist discusses the importance of social and content in getting audiences to “believe” in brands, plus how an obsession with sneakers has guided her career
Manchester’s love letter to the Barcelona design scene
First launched in 2013, Dave Sedgwick’s event uniting Manchester with Barcelona returns this week for its swansong. He discusses the parallels between the two cities and the realities of producing an event alongside the day job
Royal British Legion reveals plastic-free poppy design
Design consultancy Matter has created a fully recyclable paper redesign of the charity’s symbolic poppy, which previously used plastic
How to write a great advertising slogan
Here, our advertising correspondent breaks down the methodology for creating a great slogan, by examining some of the iconic endlines of the past. But is there really a formula for brilliant creative work?
How creativity can help demystify unfamiliar concepts
Bas Korsten, global CCO at Wunderman Thompson, talks about using creativity to challenge people to think outside what they know, and why human ideas are still unmatched by AI
Fanta unveils bubbly global branding
Illustrations and typography enhance the soft drink’s first global brand identity, which aims to bring consistency to its designs around the world
Pepsi reveals new branding that nods to its past
The soft drinks brand has announced a new visual identity ahead of its 125th anniversary later this year
Pentagram creates identity for cannabis brand Ben’s Best Blnz
Ben & Jerry’s co-founder Ben Cohen has launched a cannabis brand designed by Pentagram’s Eddie Opara. We speak to them about what the brand stands for
