The art of writing a brief
We look into why briefs are so imperative to get right, the difference between advertising and design briefs, and whether visuals have any place in them
We look into why briefs are so imperative to get right, the difference between advertising and design briefs, and whether visuals have any place in them
Here, our advertising correspondent breaks down the methodology for creating a great slogan, by examining some of the iconic endlines of the past. But is there really a formula for brilliant creative work?
Every single person at How&How knows what their colleagues are being paid, from the most junior designer to the studio’s owners. The branding studio’s co-founder Cat How discusses the pros and cons of total salary transparency
There is definitely no one-size-fits-all for in-house teams, but here are some principles for success to draw on, put together by the In-House Agency Leaders Club
As the evidence in favour of the four-day work week mounts up, we speak to agencies large and small about why they won’t be returning to the norm
We speak to Reed Words about the importance brands should be placing on their tone of voice amid the recession – and why platitudes simply won’t cut it for consumers
Almost two decades since moving to the other side of the world, Frost*collective’s founder reflects on why he had to radically redesign his business in order to transform his life
Too often, brand guidelines become a straitjacket for brands, says Harbour creative partner Grant Parker. Here he explains how thinking about them differently can benefit brands in a complex world
Marc Lewis, dean of London’s School of Communication Arts 2.0, discusses why a more thoughtful, empathetic approach – and more present CDs and ECDs – are critical for supporting industry newcomers
Creatives often pursue perfection in their ideas before they are willing to release them to others. In fact, says We Are Pi’s Rick Chant, we should be doing the opposite
Photographer Sophie Ebrard, Uncommon co-founder Nils Leonard, and Headspace VP of marketing Louise Troen all convene on CR’s podcast to discuss the role of sex for brands today
Speakers from Space10, Ikea’s research and design lab; TBWA\Media Arts Lab, which works with Apple; and adam&eveDDB all join CR editor Eliza Williams to discuss brand legacy in our latest virtual event