Wowchi’s visual identity packs a punch
Joyful illustrations and chunky typography come together in the design identity for the mochi ice cream brand
Why UX writers need to be chameleons
As UX writing continues to grow, we hear from Foolproof’s Jennifer Thompson about whether long-form ever works when writing for an interface, how UX writers can satisfy accessibility criteria, and how language feeds into dark UX
Royal British Legion reveals plastic-free poppy design
Design consultancy Matter has created a fully recyclable paper redesign of the charity’s symbolic poppy, which previously used plastic
How to build a better relationship with your notifications
Does technology need to spend so much time pestering us for attention? We discuss whether design can create a better, calmer relationship with our devices and their notifications
New report offers a stark picture for women in design
Covid-19 and inequalities in the industry such as pay disparity are hugely influencing women’s experiences in design, according to a new report from Women’s Design and Research Unit, which also offers some advice to create change
Hornbach’s latest stunt is a build-it-yourself plant chair
The German DIY brand is encouraging people to craft their own furniture, with a set of instructions for the Green Hideaway – a chair that’s also a climbing frame for a plant
How Shiseido’s design heritage powers its creative agency
The Japanese cosmetics giant has a rich design legacy that dates back over a century. We speak to the Shiseido Creative team about how its history is steering its future in the beauty industry
The Future Issue of Creative Review is out now!
In this year’s edition of the Future Issue, we examine the innovations that are shaping creativity and culture, and look at how our visions of the future are portrayed
7UP doubles down on zingy palette in new design identity
The brand’s new identity was designed by PepsiCo’s in-house team as part of its new ‘UPliftment’ brand strategy
Can blockchain make us behave more sustainably?
The initial buzz around NFTs cast a spotlight on the environmental concerns about the energy-intensive process. A new project from Ikea’s research lab Space10 asks whether cleaner ‘next generation’ NFTs can instead drive sustainability
The art of the rapid ‘crapotype’
Creatives often pursue perfection in their ideas before they are willing to release them to others. In fact, says We Are Pi’s Rick Chant, we should be doing the opposite
Record sleeves of the year 2022
Hairy soap, intimate moments, and an intricate diagram of the universe rank among our favourite designs from the last 12 months
Why Creativity Matters: How to get creative with branded content
The latest talk in our virtual event series explores how branded content can resonate with audiences. Register now to join us on May 17
Butterkist brings giant microwaves to billboards across the UK
The new campaign promotes Butterkist’s microwavable popcorn while reminding people it’s the go-to snack for high drama and gossip
The rise of abstract logos
Many brands are ditching their well trodden logos in favour of a more abstract approach. Here we unpack this trend and examine whether legibility should be a concern
The art of writing a brief
We look into why briefs are so imperative to get right, the difference between advertising and design briefs, and whether visuals have any place in them
Why branding will be vital in the AI race
Pentagram partner Jody Hudson-Powell discusses the visual language that is emerging around AI, and the importance of brand when it comes to building trust in the rapidly developing technology
Creativity Sucks! returns for a new series
Creative Review’s podcast is back and on a mission to tackle the most thorny questions facing creatives and brands today. In this episode we look at whether rebrands are worth the money
Titi Finlay on social, storytelling and sneaker culture
The social media maven and artist discusses the importance of social and content in getting audiences to “believe” in brands, plus how an obsession with sneakers has guided her career
Manchester’s love letter to the Barcelona design scene
First launched in 2013, Dave Sedgwick’s event uniting Manchester with Barcelona returns this week for its swansong. He discusses the parallels between the two cities and the realities of producing an event alongside the day job
Royal British Legion reveals plastic-free poppy design
Design consultancy Matter has created a fully recyclable paper redesign of the charity’s symbolic poppy, which previously used plastic
How to write a great advertising slogan
Here, our advertising correspondent breaks down the methodology for creating a great slogan, by examining some of the iconic endlines of the past. But is there really a formula for brilliant creative work?
How creativity can help demystify unfamiliar concepts
Bas Korsten, global CCO at Wunderman Thompson, talks about using creativity to challenge people to think outside what they know, and why human ideas are still unmatched by AI
Fanta unveils bubbly global branding
Illustrations and typography enhance the soft drink’s first global brand identity, which aims to bring consistency to its designs around the world
Pepsi reveals new branding that nods to its past
The soft drinks brand has announced a new visual identity ahead of its 125th anniversary later this year
Pentagram creates identity for cannabis brand Ben’s Best Blnz
Ben & Jerry’s co-founder Ben Cohen has launched a cannabis brand designed by Pentagram’s Eddie Opara. We speak to them about what the brand stands for
